2023 Health Equity Innovation Challenge Winners – Press Release

Announcing the Winners of the Health Equity Innovation Challenge

Concord, NC – May 9, 2023— The Health Equity Innovation Challenge winners were announced today by the Flywheel Foundation, which is administering the program on behalf of title sponsor Atrium Health – Greater Charlotte North Area and other collaborating organizations.

The Challenge received over 100 applications in its first year. Twenty-five companies were advanced to the semifinalist round by a screening committee including sponsors and community organizations focused on the challenge priorities, which include leading indicators of health disparities and social drivers of outcomes.

The winners were among eleven Finalist companies invited to pitch on April 29th at the Cabarrus Center for Innovation and Entrepreneurship in Concord, NC to the Advisory Board overseeing the program. The winners are:

CareYaya Health Technologies – Durham, NC – Neal Shah, Founder
CareYaya connects families needing low-cost caregivers with doctor-approved medical students. The company is solving a structural caregiver shortage, and creating access to affordable home care at a time of high inflation and skyrocketing demand for “aging-in-place” solutions.

CliniSpan Health – Triad, NC – Dezbee McDaniel, Founder
CliniSpan Health is focused on increasing the representation of people of color through targeted recruitment methods in health studies and clinical research. Customers include CROs and Pharmaceutical companies.

F.E.L.K After School Care – Salisbury NC – Lamont Savage, Founder
F.E.L.K After School Care serves K-6 students with affordable after-school care and a curriculum focused on core principles including personal responsibility, ethics, and financial literacy. The company creates a future foundation for generational wealth creation and social involvement while empowering parents to focus on better family health outcomes.

Nutrible – St. Louis, MO – Kwamanee Liddell, Founder
Nutrible is a web app that doctors and patients use to deliver medically-tailored meals and groceries from multiple vendors directly to patients at home, paid for by health plans and federal programs. They democratize medically-tailored meals and offer thousands of food and grocery options from more than 70,000 stores nationwide.

ZABS Place – Charlotte NC – Bentzion Groner, Founder
ZABS Place strives is a destination for young adults with developmental differences interested in having a job but unsure of how to get one. The company operates a thrift store for training and revenue. By engaging in this program, they will build a Dream Link technology platform that showcases the work profiles of each Special Talent participant, offering a more suitable resume alternative to recruiters and potential employers.

The Challenge is a business idea competition seeking solutions to problems causing disparities in healthcare outcomes experienced by communities of color and those at 200% poverty level in the region including Cabarrus, Rowan, Iredell, Stanly, and North Mecklenburg Counties. The Challenge requires engagement with the target populations in these Counties for proof-of-concept testing.

“Atrium Health is committed to reducing the life expectancy gap in the communities we serve by 2030. The Health Equity Innovation Challenge aims to disrupt inequities at their root causes by partnering with entrepreneurs to develop sophisticated community-oriented approaches to address systemic issues”, said Roy Hawkins, Jr, President of Atrium Health – Greater Charlotte North Area.

The five companies selected will receive a total of $20,000 in grant funding, twelve weeks of curated acceleration, and two years of incubation in the Venture Mentoring Services program at the Cabarrus Center for Innovation and Entrepreneurship. In addition, the companies will be introduced to strategic partnerships and additional investment capital.

“My experience thus far has been nothing short of amazing,” said F.E.L.K. After-School founder Lamont Savage. “Participating in the Health Equity Innovation Challenge provided me the opportunity to dive deeper into my business to showcase how we are able to assist in solving the health inequities that many underserved communities experience. I was excited to be chosen as a semi-finalist and completely overwhelmed to be chosen as one of the five winning founders.”

“Cultivating a community of startup founders and new businesses is a key part of our economic development strategy for the region,” said Cabarrus EDC Executive Director Page Castrodale. “The Health Equity portfolio of companies adds to the momentum of new business starts and small business growth supported by the Cabarrus Center.”

As the title sponsor of the challenge, Atrium Health – Greater Charlotte North Area is underwriting the operational costs of the Challenge, the accelerator, and the mentoring services for the companies. Additional sponsors include Cabarrus County, the Cabarrus Economic Development Corporation, and the City of Kannapolis. The Flywheel Foundations is contributing seed grant revenue for the companies.

“The Flywheel Foundation has administered accelerators and innovation challenges for the last eight years,” Jill Atherton continued. “We are very excited about this project because it connects contributions from all of our partners at the Cabarrus Center around a very important mission.”

Additional organizations involved in providing research, subject matter expertise, community engagement, and entrepreneurship support include Cabarrus College of Health Sciences, Cabarrus Health Alliance, the North Carolina Research Campus (NCRC), El Puente Hispano, Racial Equity Cabarrus, Cabarrus Economic Development Corporation, The Chamber – Leading Business in Cabarrus, and the Small Business Center of Rowan Cabarrus Community College.

“It’s been exciting competing in the Health Equity Innovation Challenge,” said ZABS Place founder Bentzion Groner.  “This experience gave us an opportunity to envision a brighter future for our community and beyond with Dream Link. We’re excited to get to work and hope to make a significant impact in the lives of individuals of all abilities.”

The next step for this year’s selected companies is to establish their priorities and performance milestones while in the accelerator program. Initially, they will be paired with experts from the participating organizations and the mentor program. Then they will make their way through a weekly developmental process that includes office hours, cohort meetings, customer discovery and development, and fine-tuning their revenue model and business model.

“We meet each founder where they are in their stage of development,” said accelerator director Malobi Achike who is herself a well-known startup founder in the Charlotte region with her company DEI Directive. “Each founder will get a curated set of industry experts and champions to speed their development, leveraging the power of the institutions partnering in the program.”

“I look forward to close collaboration with Atrium Health, one of the largest healthcare systems in the Southeast and now the fifth largest in the US,” said founder Neal Shah. “This will be instrumental as our care platform rapidly expands into multiple states across the Southeast, to help underserved populations with affordable home care.”

Each of the companies will be mainstage presenters at ConvergeSouth on October 5th and 6th, a startup exposition that will be staged at the Cabarrus Center and Davis Theatre. The event typically attracts 500+ attendees over two days including investors from throughout the Southeast. The event is open to the public.

“A big reason we are staging ConvergeSouth in Concord this year is to feature the Health Equity Innovation Challenge companies,” according to Peter Marsh, a founding director of the Flywheel Foundation and an owner of the organization that designed and operates the Cabarrus Center.

“One of the main goals of the accelerator is to prove market traction and get the companies ‘investor ready’, meaning their ability to scale their social impact and capture the interest of growth capital whether through additional grant funding or equity investment capital”, he continued.

For more information on the companies and the Health Equity Innovation Challenge you can visit https://healthequityinnovationchallenge.com/.

Media Contact:

Jill Atherton
Flywheel Foundation Executive Director

About Flywheel and The Flywheel Foundation:
Flywheel designs and operates coworking innovation centers in collaboration with local institutions. In addition to its Winston-Salem location at 500 West Fifth, Flywheel is expanding to additional locations, most recently in Concord, NC with the Cabarrus Center, and Greenville SC in the Crescent Startup Community District. The Flywheel Foundation is an affiliated non-profit charitable organization dedicated to eliminating barriers to entrepreneurship through ecosystem development, education, research, and investment.

For more information, please visit www.flywheelcoworking.com

About the Cabarrus Center:
Located in the heart of downtown Concord, the Cabarrus Center for Innovation and Entrepreneurship offers professional workspace, meeting rooms, event space, educational workshops, networking events, business resources, mentorship services, and a host of amenities to support entrepreneurs who are launching or growing their businesses.

For more information please visit: https://cabarruscenter.com/

About Atrium Health:
Atrium Health is a nationally recognized leader in shaping health outcomes through innovative research, education, and compassionate patient care. Based in Charlotte, North Carolina, Atrium Health is an integrated, nonprofit health system with more than 70,000 teammates serving patients at 40 hospitals and more than 500 care sites. It provides care under the Atrium Health Wake Forest Baptist name in the Winston-Salem, North Carolina, region, as well as Atrium Health Navicent and Atrium Health Floyd in Georgia and Alabama. The Charlotte Mecklenburg Hospital Authority, d/b/a Atrium Health, holds an Aa3 bond rating according to Moody’s. Atrium Health is renowned for its top-ranked pediatric, cancer and heart care, as well as organ transplants, burn treatments and specialized musculoskeletal programs. A recognized leader in experiential medical education and groundbreaking research, Wake Forest University School of Medicine is the academic core of the enterprise, including Wake Forest Innovations, which is advancing new medical technologies and biomedical discoveries. Atrium Health is also a leading-edge innovator in virtual care and mobile medicine, providing care close to home and in the home. Ranked nationally among U.S. News & World Report’s Best Hospitals in eight pediatric specialties and for rehabilitation, Atrium Health has also received the American Hospital Association’s Quest for Quality Prize and its 2021 Carolyn Boone Lewis Equity of Care Award, as well as the 2020 Centers for Medicare & Medicaid Services Health Equity Award for its efforts to reduce racial and ethnic disparities in care. With a commitment to every community it serves, Atrium Health seeks to improve health, elevate hope, and advance healing – for all, providing more than $2 billion per year in free and uncompensated care and other community benefits.

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