2024 Health Equity Innovation Challenge Winners
View the Bios of the 2024 Health Equity Innovation Challenge Winners
The Health Equity Innovation Challenge received over 80 applications in its second year! Founders from all of the semi-finalists participated in Pitch Day, at the Cabarrus Center in downtown Concord, NC. The five winning companies listed below most broadly addressed the Challenge priorities with solutions that were clearly defined and well articulated. We are grateful for the support of our title sponsor, Atrium Health – North as well as the Cabarrus EDC, the Cabarrus Chamber, and the other participating organizations on the Advisory Board.
>> View the full press release announcing the winners of the 2024 Health Equity Innovation Challenge

AKALAKA
Founder, Victoria Chibuogu Nneji, Ph.D.
Durham, North Carolina
AKALAKA is the community for care partners to handle life together. They provide a digital platform enabling care partners to sustain timely, thoughtful, and delightful long-term care for family and friends to live longer, healthier lives at home and in their communities of choice.
Grapefruit Health
Founder, Eric Alvarez
Chicago, Illinois
Grapefruit Health is addressing the massive staffing shortage in healthcare by creating the first and only tech-enabled workforce composed of local clinical students. They recruit, train, and manage these students to perform work remotely on behalf of healthcare organizations.
🌐 HEIC BLOG ARTICLE:
Engaging the Clinicians of Tomorrow Improves Patient Outcomes Today
House Call Counseling & Healing Arts
Founder, Jessica Bruno
Winston-Salem, North Carolina
House Call Counseling is a social enterprise that connects counselors with communities by streamlining access to care through technology and community partnerships.
🌐 HEIC BLOG ARTICLE:
Therapist/Entrepreneur Finds Way to Solve Shortage of Counselors
mPath
Founder, Dave Miller, MD, MS
Winston-Salem, North Carolina
mPATH is a B2B SaaS company that improves healthcare organizations’ bottom line with an automated platform that closes preventive care gaps. mPATH™ is a low-cost, cloud-based program that identifies individuals who are overdue for routine screening tests, provides personalized education, and connects patients with needed care.
🌐 HEIC BLOG ARTICLE:
Health Screening System Uses Text Messages to Potentially Save Lives
Zutado Soul
Founder, Cynthia Hayes
Concord, North Carolina
They prepare complete balanced meals using whole, fresh ingredients; nothing is overprocessed or fried to maintain proper nutrition.
🌐 HEIC BLOG ARTICLE:
“Makes Yo’ Tastebuds Sang”: Potato-Based Food Business Aims to Fight Food Insecurity